Exponential growth for wine and agro-food products from Italy to Russia. From June 9th to 11th the New Manege Exhibition Centre in Moscow will host the 5th edition of Vinitaly Russia, organised in partnership with Cibus and Ice. On June 11th there will also be a workshop and some tastings in St. Petersburg, at the Perinnye Ryady Business Centre. Last year Vinitaly Russia gathered more than 100 Italian producers, and attracted more than 2.000 trade operators, including importers, distributors, retailers, caterers, journalists and opinion leaders. In 2007, wine exports were more than 57.5 million euro, up by 43% over 2006, for a total of 237.000 hectolitres (compared to 96.000 hectolitres in 2005), with an increase of 18.8%. Particular success has been achieved by sparkling wines, that posted a total of 23.6 million euros (+69%), with 70.000 hectolitres (+76%). Italian sparkling wine by now covers one-third of the Russian market, well ahead of France, and the early months of 2008 are confirming this positive trend. Italian wine and food products still focus on luxury consumption, and Italy consequentely ranks only fifth for wine imports, with a market share of 6%, and fifteenth for agro-foods, with 2%. After Russia, the World Tour organised by Vinitaly will resume in Chicago, New York and Washington from October 27th-30th. The 2008 Vinitaly international calendar will end in November in Japan (Tokyo) and China (Peking, Shanghai and Macao).
(adapted from http://www.vinitaly.it/comunicati_en.asp?area=news&id=3028)
In one of the most fragmented markets in the world, the biggest wine fairs are becoming global brands. Vinitaly is no exception: born as the first national wine fair in Italy, now it has become a promotional chanel in many countries of the world. The need of networking and aggregation is very much perceived by Italian wine producers, but are fairs really usefull to explain/comunicate the distinctiveness of each region and appellation?
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