Quanto Basta is a new Italian range of 20cl and 25cl wines that has just been launched in the Uk by Crush Wines Ltd. It is produced by Coltiva, an Italian wine coop representing 7.550 vintners, 10.000 hectares of vineyards, and selling more than 500 products in various formats in 40 countries around the world. Quanto Basta offers a range of quality sparkling and still wines coming from Italian regions like Veneto and Romagna, including some interesting labels such as Verdicchio and Montepulciano d'Abruzzo. Quanto Basta, that literally translated means 'just enough', comes with an easy to use screw-cap closure which is practical and avoids the oxidation effects. Capitalising on current growth areas such as sparkling, as well focusing on the role of social responsibility, the range includes a Prosecco Veneto, and a Vino Bianco Frizzante. Four of the wines in the range are low in alcohol.Packaging innovation is becoming more and more a must for wineries willing to launch new Italian wine brands abroad. A unique bottle shape and label, with or without an alternative closure, is in fact capable to immediately differentiate the content. Nowadays packaging is also capable to satisfy eco-friendly/healthy living/handiness consumer needs. A question for everybody: a packaging can be copied more easily than a wine? Or not?
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