After a flat month in December, exports of Italian wine had a good month in January. It must be said that this is a very light month, also because it comes after the peak of the last quarter of the year. We exported 1.3m/hl, about flat compared to last January, for a value of EUR238m, an increase of 14% compared to January 2007. The average export price of EUR1.83 shows an increase of 16% over January 2007. Moving to annual figures (February 2007-January 2008), Italian exports are still growing by about 9%, broken down as +1.5% from volumes (18.8m/hl) and a +7.5% from the price-mix . If there is a negative impact from the bad advertising recently offered (for free) by the Italian press to the sector of Italian wine, we will see it only in a few months, when we will comment exports in May-June. In this context of growth, the lion share continues to be taken by sparkling wines, which grew in January by 67%. The annual growth stands at 30%, or EUR400m. To push exports of sparkling wine are the usual countries: England (third market, +111% in a year, EUR60m), Spain (EUR35m, +150%) and Russia (+66% to EUR24m). US shows a constant deceleration at +7% per annum (vs. the +15% of just 3 months ago). Germany continues to do well, with an annual growth rate that remains at around 10% per annum. Japan and the Netherlands are clearly down.The export of bottled wines also had a good month: the annual growth remains at around 6%, which is equally divided between higher volumes and better prices. United States and Germany are now stable (and this is not bad for the United States, considering the negative impact of the exchange). The growth markets are still UK (+9%), Canada (+7%) and Switzerland (+11%). After the sparkling wines, bulk wines are those growing more, with an annual growth of +15%, driven mainly by the price-mix. Volumes are decreasing, we are at 6.4m/hl year, now far from peak touched of 7.1m/hl in June 2007. Where is this bulk wine going? EUR256m of EUR458m of the total go to Germany (stable compared to a year ago), EUR45m in France (-25%), EUR20m in Switzerland (-20%), EUR47m Czech Republic (+37%) and EUR18m in Hungary (-35%). Finally, a few words on imports in January which were stable at EUR20m, with a total for the year of EUR345m (17%). Splitting this value by type, the bulk wines were up 16% to EUR86m, bottled wines were up 9% to EUR54m and sparkling wines (Champagne and a bit of Cava) reached EUR205m, +20% vs. January 2007.
(from http://inumeridelvino.it/2008/05/esportazioni-di-vino-italiano-aggiornamento-gennaio-2008.html)
It's always astonishing to discover how much Italian bulk wine is still exported in the world! Could be interesting to know how it is sold in Germany, in France or in Switzerland, once it is bottled. A positive signal is that in 2007/2006 Italian bulk wines' exports have increased by 15% in value.
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