Having taken over the entire Swedish group Vin & Spirit, Pernod Ricard is preparing to sell off Plymouth gin and Fris vodka in the next 6 months. The Italian group Campari has already indicated its interest in acquiring them. Campari, the sixth largest wine and spirits producer in the world, has pursued rampant external growth for more than ten years, having notably acquired the whisky brands Glen Grant, Old Smuggler and Braemer in 2005 for €130 million, again from Pernod Ricard.(from http://www.lesechos.fr/)
In 2007 wines represented 15,8% of the Campari's turnover. This segment has been boosted by vermouth (+18,7%) and by sparkling wines (+12,7%). Difficult to understand which role Campari wants to attribute to its wines' brands Sella & Mosca and Riccadonna. They have a great potential, but the synergies with the spirits seem not yet fully expressed in the international markets.
3 comments:
Hi Nico
this news is very interesting..
if Campari group is no 6 in the world as one of the largest wine and spirits producer, who then is in no 1 to no 5 position?
Can you tell me where can i see the rankings?
cheers and thanks
ronald
Hi Ronald, here you can find the spirits companies' range according to Impact - february 2008. Seems to be only spirits (no wine):
1 Diageo
2 Pernod Ricard
3 Bacardi
4 Fortune Brands
5 Brown-Forman
6 V&S Group
7 Gruppo Campari
8 Grupo Tequila Cuervo
9 Mast Jagermeister
10 William Grants & Sons
thank tou so much Nico! greatly appreciated
ronald
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