On Food magazine of March appeared a poll, made by Gn Reaserch, who interviewed the responsible of wine buying of the Italian’s family. Today we will analyze the demografic trend of wine buyer in Italy.
Analyze now how the consumption is splitted by age, area, and city size. The data show that almost of the people don’t drink wine and that the consumption of the people younger of 34 is less than 10%. These 2 key fact are worrisome for the future, because they mean a strong reduction of the volume of consumption. This is partially explained by the missing of a marketing and communication strategy turned to gain new consumer and especially the young one. Let’ see where mainly the wine is bought, for area and city type. Here I am surprised by the market shares that still have the producers and the cooperative especially if compared with the market share of the wine shop; It seems that the main competitor of the wine shop is the producer and not the mass market.
2 comments:
Buon lavoro. Il sito l'ho aggiunto al mio blogroll su mondosapore.com.
Grazie Terence. fa sempre piacere ricevere un incoraggiamento... In bocca al lupo a Mondosapore.com!
Post a Comment