First Berlucchi wine bar in Shanghai

A new Berlucchi Bar has been opened in Shanghai, inside the concept store "Villa Oro", that collects the best of the Made in Italy products. In its first "flagship bar" the sparkling wine producer, based in Franciacorta, sells its entire range of labels, ranging from Franciacorta Metodo Classic to the Tuscan reds and the Gavi produced in the Bollina estate. Villa Oro is a sumptuous residence located in one of the most vivid area of Shanghai, and the "Berlucchi bar" is located at the third and last floor of the Villa, owned by Andrea Mamo, President of Italian Wine & Food, partner of Berlucchi for the import in China. The art direction and the interior of the premises were designed by Lorraine D'Ilio, former creative for Roberto Cavalli and Cacharel, who has choosen furniture inspired by sparkling wine. According to the Institute for Foreign Trade (Ice) the import of Italian sparkling wines in China rose from 0.06 million euros in 2003 to 0.32 in 2007. "The Italian cuisine, with its simple, true, and universal flavors, is very appreciated by the Chinese people. Berlucchi is an Italian brand, that can and must grow in China, but we need to create brand recognition - said Cristina Ziliani, Berlucchi communications director - and Villa Gold, home of the "Italian ars vivendi", is the proper context to attend this goal".
(translated and adapted from http://www.adnkronos.com/IGN/Altro/?id=1.0.2091968902)