The Chianti Classico? Certified by SMS

A messaging service allows you to read the identity card of a wine and avoid unpleasant surprises. The message says everything: vintage, wine cellar, game, alcometric title, dry extract net acidity. An electronic identity card to avoid unpleasant surprises, and above all, once uncorked wine and poured in the cup, have the certainty of drinking an authentic Chianti Gallo Nero, produced and stored as God commanded. From now on, one of the most important wines of Tuscany and Italy whole, the Chianti precisely, will have a system of traceability via innovative mobile. Sending an SMS to 366.3333603 and in the message specifying the serial number and size of the bottle on the status of band classics bottled by 2004, you can have in just a few seconds another sms response with all the information on the bottle in question. A safe way to circumvent counterfeiting, which unfortunately afflict the industry and have the safety of drinking a wine quality. It is a system that we designed to offer a service to the consumer - says Marco Pallanti, president of the Consorzio Chianti classico. It is innovative because it is the first of its kind in Italy, and secure on the traceability of the product. Customers can get information on the entire production, about 40 million bottles a year. The system is multilingual. The sms responds recognizing the international prefix and information starting in Italian or German or English. This service is only the tip of the iceberg of "Search the bottle. "We have worked to achieve a search engine - say the designers of the project presented today in Florence - capable of detecting etihette generality of the Gallo Nero www.chianticlassico.com through the portal. Clicking on the traceability is thus possible to have the same information via computer offered by mobile phone with SMS. In short, more and more hi-tech at the service of taste. 270.000 hectolitres - The numbers of Chianti Classico are multinational: 10 thousand hectares of vineyards, 280 thousand hectolitres produced in 2007 with a growth trend continues. The 30% of the wine is sold in the United States, 27% in Italy, 10% in Germany, 9% in the United Kingdom. Followed by Switzerland (8%), Canada (5%), Japan (5%), Russia (2%).
(translated from http://www.corriere.it/cronache/08_febbraio_19/sms_tracciabilita_chianti_classico_bd3df06c-ded1-11dc-9d37-0003ba99c667.shtml)